Exploring the Perceptions and Experiences of Tour Guides in West Papua Province – Indonesia, on AI Technologies: A Study on ChatGPT and Gemini AI Integration
Keywords:
West Papua Province, Tour Guide, AI, Technological IntegrationAbstract
This study aims to explore the perceptions and experiences of tour guides in West Papua in utilizing AI technologies such as ChatGPT and Gemini AI. A total of 15 tour guides from various regencies in West Papua province, Indonesia, participated in this research. Data were collected through in-depth interviews and questionnaires. A qualitative approach was employed to deeply investigate the views and experiences of tour guides regarding the use of AI in their guiding tasks. The findings show that most tour guides have a positive perception of AI usage. They believe that these technologies can enhance the quality of information delivered to tourists and provide significant assistance in answering tourist questions in real time. Additionally, the experiences of the tour guides using ChatGPT and Gemini AI demonstrate that these technologies help them save time and provide more accurate information. However, the study also reveals several challenges faced by tour guides in integrating AI technologies, including technological infrastructure limitations and a lack of adequate training. Thus, this research identifies the benefits and challenges of using AI technology for tour guides. Further efforts are needed to improve the skills of tour guides in utilizing AI technology and to enhance technological infrastructure in tourism areas in West Papua Province. This study provides important insights for the development of policies and training for tour guides in using AI technologies, as well as contributions to the literature on the integration of AI technologies in the tourism industry
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