The Role of Social Media in Transforming Dakwah in the Digital Age: A Meta-Analysis Case Study of Social Media Utilization by Religious Leaders at Mambaul Hikam 2 Islamic Boarding School, Blitar, East Java, Indonesia

Abstract

The digital age has revolutionized Islamic outreach (dakwah), presenting both opportunities and challenges for religious institutions seeking to engage wider and more diverse audiences. Pondok Pesantren Mambaul Hikam 2, a prominent Islamic boarding school in Blitar, east-Java, Indonesia, has embraced social media as a strategic tool to adapt to this changing landscape. This qualitative case study investigates how social media has transformed dakwah practices within this pesantren. Through in-depth interviews with key stakeholders, including Gus Idham (the caretaker of the pesantren), management personnel, and event organizers, as well as direct observations of digital dakwah activities, this study explores the strategies and tactics employed by religious leaders in utilizing social media. The research examines the impact of these digital strategies on the reach and influence of dakwah, while also identifying the challenges and opportunities encountered in adapting traditional dakwah practices to the digital realm. By providing insights into the unique context of Mambaul Hikam 2, this study contributes to a deeper understanding of how Islamic educational institutions in Indonesia are navigating the digital landscape to disseminate religious teachings and engage with a wider audience. The findings of this research will offer valuable recommendations for religious leaders and institutions seeking to leverage social media effectively for dakwah purposes while preserving their core values and traditions.