Strengthening the Cultural Identity of Ulun Lappung in Tourism Activities in Kuripan Traditional Village, Penengahan, South Lampung

Authors

  • Fitri Rismiyati Universitas Sebelas Maret Author
  • Warto Universitas Sebelas Maret Author
  • Mahendra Wijaya Universitas Sebelas Maret Author
  • Marimin Universitas Sebelas Maret Author

Keywords:

Cultural Identity, Ulun Lappung, Tourism

Abstract

This research aims to analyze the strengthening of the cultural identity of Ulun Lappung in the tourism activities of Kuripan Traditional Village, South Lampung. A qualitative approach was utilized in this study, employing methods such as observation, in-depth interviews, and document analysis for data collection. The findings indicate that the cultural identity of Ulun Lappung in Kuripan Traditional Village is reinforced through various tourism activities involving the local community, such as cultural festivals, traditional art performances, and handicrafts. Moreover, the active participation of the community in these tourism activities plays a significant role in preserving and promoting Ulun Lappung culture. The study also reveals that local government and tourism organizations play a strategic role in supporting the strengthening of cultural identity through training and promotional programs. These efforts not only enhance the tourism appeal of Kuripan Traditional Village but also positively impact the local economy. However, challenges arise in maintaining a balance between tourism development and cultural preservation, particularly concerning the threat of cultural commercialization. The research concludes that the strengthening of Ulun Lappung's cultural identity in the tourism activities of Kuripan Traditional Village can serve as a model for cultural-based tourism development in other regions. It is hoped that the results of this research will contribute to the development of sustainable and culturally-based tourism policies.

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Published

2024-12-16