Digital Transformation in Healthcare: The Role of Digital Media in Enhancing Doctor-Patient Interactions

Abstract

Communication technology plays an essential role in enhancing the quality of interactions across various sectors, including healthcare, in the digital era. Specifically, communication between doctors and patients can be significantly improved using innovative digital media platforms. However, there remains a knowledge gap regarding the effectiveness and implementation of digital media in these interactions. This study aims to evaluate the impact of digital media platforms on doctor-patient communication and identify the factors that influence the effectiveness of such communication. A qualitative research method employing a case study approach was conducted over six months, involving doctors and patients who actively use digital media. Purposive sampling was used to select 10 doctors and 20 patients. Data analysis was carried out using thematic analysis to identify key patterns and themes. The findings reveal that the use of digital media enhances the accessibility and responsiveness of communication, facilitates real-time health monitoring, and increases patient satisfaction through more personalized and interactive exchanges. Factors such as doctors' digital proficiency, patients' technology preferences, and institutional support significantly affect communication effectiveness. The implications of this study indicate that integrating digital technology into medical communication improves interaction quality and drives digital transformation in the healthcare sector. This research underscores the vital role of digital media in modernizing healthcare communication and provides insights for further technological advancements in the field.